01 · Discovery & audit
Review the existing website, analytics or search information available, important URLs, competitors, content gaps, technical problems and business goals.
02 · Architecture
Define navigation, page roles, service clusters, location coverage, internal linking and which legacy URLs should stay, redirect or retire.
03 · Content & interface
Write or restructure useful page content while building a visual system for headings, cards, forms, calls to action, tables, FAQs and supporting information.
04 · Development
Build responsive templates and reusable components with attention to semantic HTML, accessibility, performance and maintainability.
05 · QA & launch
Check navigation, mobile behaviour, metadata, schema, redirects, internal links, forms, sitemap, robots directives and production hosting behaviour.
06 · Improvement
Add pages, refine content and address technical issues as the business, search landscape and customer questions change.
What we need from a client
A productive project starts with access to the current website or files, a clear description of services, real operating details, preferred contact methods and any legal or industry claims that must be verified. Existing brand assets and examples of sites you like are useful, but they are not required to begin the structural work.
What we do not manufacture
We do not need fake testimonials, fictional team profiles, invented addresses or unsupported performance claims to make a website look established. A high-end site should become more credible as a visitor reads it, not less.