Maintenance is more than software updates
Static and custom sites still change. Services evolve, pricing changes, new locations become important and old links stop making sense. Regular maintenance keeps the public website aligned with the actual business.
Common maintenance work
Projects can include adding or rewriting pages, repairing navigation, correcting mobile layout issues, updating metadata, cleaning unused files, replacing obsolete scripts and reviewing redirects after a restructure.
Improve instead of accumulating patches
Quick fixes are useful when they solve isolated problems. When the same problem appears across many pages, shared CSS, components or templates are usually a better answer than adding another local override.